How to Get Items to Stop Appearing in the Buy It Again Area Amazon
With Amazon at present accounting for only under half of all online sales, this is definitely where online sellers demand to be. But just being on Amazon isn't plenty. If you want to make major sales, you'll need to get your products featured in the Amazon Buy Box.
What is the Amazon Buy Box?
The Buy Box is the white box located to the top-right of Amazon product pages. Appearing in this prominent position is like being the only lit-up store on the master street. According to Statista, this box drives over 82% of the purchases made on Amazon.
For nearly products on Amazon, there's normally a choice of merchants selling information technology. But just one gets the Buy Box. Within this box, Amazon shoppers can click "Add to cart". If you lot're the seller showcased in the Buy Box, your production gets the sale.
Other sellers may appear farther downwards the folio, simply in that location is aught to differentiate them from each other. That'due south why and then many sales go to the Buy Box. But put, information technology is the easiest mode to buy a production on Amazon.
Buy Box Eligibility: Who Qualifies?
To exist Purchase Box eligible, merchants must meet a number of requirements. They must have:
- A Professional person Amazon Seller Account: This costs $39.99 per month; the basic program doesn't offer Buy Box admission
- New stock: Products must be readily available and in brand-new condition
- 2-six months experience: You must have some trading history under your chugalug
How to Check If Y'all Are Buy Box Eligible
If you lot have been selling products on Amazon for a couple of months and want to see if your listings are Purchase Box eligible, y'all should:
- Log into your Amazon Seller Central account
- Go to the "Inventory" tab and select "Manage inventory"
- Select the "Preferences" tab
- Within the column display list section, select the "Buy Box eligible" tab
- So click "Testify when available" from the drop-down
Now, when you wait at the Buy Box eligible cavalcade, you'll see a 'yes' abreast any products which currently qualify. Some products may exist Buy Box eligible, while others aren't. This data is private.
Just beingness Buy Box eligible is merely the beginning. Beyond these basic criteria, the Amazon Purchase Box algorithm determines who is actually featured at the top of each product page based on their performance.
How to Win the Amazon Purchase Box
The Amazon Buy Box algorithm ranks merchants based on diverse metrics from their seller history. To win the Purchase Box, sellers must accept outstanding performance metrics and reviews.
Why? Because Amazon wants to provide value to customers. Just trustworthy merchants who consistently provide positive customer experiences and offer low prices get the Buy Box.
Once you're eligible, you'll want to better your ranking with the Amazon Buy Box algorithm. Although the precise algorithm isn't bachelor, we know these ten top tips can improve your chances of winning the Buy Box.
i. Consider Using FBA
Amazon has 2 types of merchants – FBM and FBA. FBM, or 'Fulfilled by Merchant', is when you pick, pack and ship your own products. FBA, or 'Fulfilled by Amazon', is when Amazon does it for you.
Being an FBA merchant is thought to have the biggest impact on winning the lucrative Buy Box. Amazon favours FBA sellers considering information technology knows their orders volition exist on-time. FBA sellers are also eligible for Prime shipping. To benefit Prime members, information technology makes sense to take them in the Buy Box.
This doesn't mean FBM sellers can't compete at all. However, new merchants who apply FBA volition start to land the Buy Box much quicker.
2. Set Prices Competitively
Ideally, your price points should exist in-line with competitors'. The lowest price doesn't always win the Amazon Buy Box, just it certainly improves your chances.
If your other functioning metrics are low, yous'll need to reduce prices to compete for the Buy Box. Just, if you have outstanding metrics, yous can feature in the Purchase Box with slightly higher prices.
However, don't cost items as well low; e'er continue your base costs in mind. Repricing software can help you win the Buy Box without always putting you in the ruby-red.
3. Ship as Speedily as Possible
Merchants who fulfill their own orders can't brand mistakes if they want to compete for the Buy Box. The faster they ship and deliver orders, the meliorate.
Amazon requires at least 96% of orders to ship on-time. In your Seller Central Account, you can adjust your handling time to adjust you. If you don't, it defaults to 1-2 days. Equally for deliveries, Amazon likes over 97% to be on-time.
4. Offering Tracking Information
Valid Tracking Charge per unit is a recently introduced metric for all merchants. This represents the pct of your deliveries offering full tracking information. Aircraft software tools like ShipWorks or ShipStation can help with this.
5. Put Customer Happiness Showtime
Amazon is customer-axial. Even if y'all minimize shipping times and maximize value, this won't brand up for bug with your products or customer service.
Amazon'southward Order Defect rate highly influences your ability to win the Buy Box. This metric is based on your feedback scores, A-Z guarantee claim rate and service charge-backs.
To reduce returns and negative reviews, make sure your production listings are accurate. Heed carefully to feedback and always go above-and-beyond for customers.
half dozen. Respond to Queries Chop-chop
Customer response time is also extremely important. If y'all take too long to reply to queries, your customers and Amazon won't be impressed. Responding within 12 hours is vivid. But any longer than 24 hours violates Amazon policy.
If an incoming message doesn't require a response, make sure to mark it as so.
7. Request Reviews
The Amazon Buy Box algorithm non only takes positive and negative reviews into account, but information technology besides looks at the number of reviews received.
Without them, your account'southward visibility can drop significantly. Then follow upwardly with customers to request reviews, using a feedback tool to automate the process.
The algorithm looks at feedback from the past 30, 90 and 365 days, simply recent feedback is most of import. These stats can exist seen in your Seller Account.
8. Stay Stocked Up
Recently, back-ordered items take begun to feature in the Amazon Buy Box. But having products consistently and currently in stock is looked upon more than favourably by the Amazon Buy Box algorithm. This indicates that you can handle the influx of sales that come with winning this placement.
ix. Continue an Middle on Your Account Metrics
Amazon Seller Central provides a wealth of noesis on your operation beyond all areas. Frequently check in on your metrics to identify and accost issues as presently as possible. This protects your reputation and allows y'all to invest resources in areas which will influence your Buy Box competitiveness virtually.
10. Be Careful With New Metrics
Amazon recently introduced 2 new metrics to improve their data around customer feel. These are the Return Dissatisfaction Charge per unit and Customer Service Dissatisfaction Charge per unit. At the moment, these figures don't influence the Amazon Buy Box algorithm. Just you'll want to go on these customer-focused measurements in shape, as they may affect rankings in the hereafter.
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Source: https://www.repricer.com/blog/win-amazon-buy-box/
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